Experience Design Mastermind

Go further. Together.

Next Cohort: 2020

Please note, the first 2 days of the SCALING INTIMACY Training are a pre-requisite for the Mastermind. Please register for training dates January 9-10, 2020 below.

Join a community of leading edge experience designers who are obsessed with creating transformational human-to-human experiences.

Have you been looking for a community of creative collaborators?
Are you hungry to expand your repertoire with fresh material and cutting-edge tools?
Do you have a project that's just waiting to come to life and take your career to the next level?
You’re good at what you do, and you know so much more is possible.
You want a peer group that will help you grow as a designer, facilitator and collaborator.
In this Mastermind, we will create a ripple effect beyond what any of us could do alone.

Be at the Forefront of your Field

In this 6 month Mastermind, you will increase your fluency in the language of Experience Design, and master a new approach to transforming groups through intimate engagement and experiential learning.
Each participant will get expert guidance and mentorship from Experience is Everything founder Jenny Sauer-Klein, who has been designing and facilitating experiences for over 20 years to tens of thousands of people.
You will learn time tested frameworks and principles that Jenny has developed that have impacted teams and events at leading organizations like Google, Dropbox, Airbnb, and Genentech.
You will leave with a scaffolding to build any type of event that delivers profound results and overwhelmingly positive feedback, everytime.

Expand your Network and your Comfort Zone

You will learn with and from each other, in a curated community of Experience Designers who are ready to connect, contribute and collaborate. 
This group will be an invaluable network of resources, sharing inspiring ideas from their business and practice, as well as introductions and potential client opportunities.
Being witnessed and uplifted in a cohort of high caliber collaborators will support each participant to go further, think bigger, and act bolder.
You will:
  • Learn Jenny's best games, exercises and processes that you can use at your events
  • Apply the dramatic arc template Jenny uses to design all her events for transformative outcomes, that you can use for your events and with your clients
  • Turn concepts into experiences that make the material immediately tangible and practical
  • Leverage the 4 steps of the experiential learning cycle to create lasting change
  • Learn parameters for how to design your own exercises from scratch, customized to your audience, theme and outcome
  • Become skilled at scaling intimacy, making a crowd of 300 feel like 30
  • Address your biggest facilitation fears and challenges
  • Practice facilitating the group with real time feedback from Jenny and your peers

About the program:

The core of the Mastermind is four 3 day in-person training sessions where you will learn Jenny’s time-tested frameworks, techniques, and exercises and how to apply them to your own events.
You will learn with and from your fellow participants, and share your zones of genius and areas of expertise with each other, creating deep connections and opportunities for creative growth.
You will be asked to select a Thesis, which is a project you will work on over the course of the 6 months, as a practical application of everything you are learning. This project will be unique to you and is intended to catapult your career as an Experience Designer to the next level.
There will be homework assignments to continue the learning in between the training sessions, as well as design and facilitation exercises during the weekends to practice applying your new skills.

About You​

  • You are a coach, consultant, trainer, facilitator, HR leader, L+D specialist, visionary, community builder, social artist, transformation junkie, leading edge creator.
  • You regularly design and deliver in-person events and programs that shift people in meaningful ways.
  • You have been designing and facilitating events for at least a few years. The scope of your work might encompass programs, trainings, workshops, classes, gatherings, retreats, summits, conferences or some combination of elements.
  • You are confident in your skill set, AND you know that there is always a higher degree of mastery to be discovered. You are open to receiving feedback, and you're excited to grow personally and professionally.
  • You are ready to join a community of Experience Designers where you can both receive inspiration from others and contribute your genius.
**Mastermind Pre-Requisite** 
  • In order to get the most out of the Mastermind experience, all participants are required to take the first 2 days of the Scaling Intimacy training. During these 2 days, you will learn all the essential frameworks of this approach to Experience Design.
  • The next training dates are January 9-10, 2020 in Berkeley, CA. You can register for the training HERE.
jenny seated.jpg

About Jenny

Over the past 20 years, I've designed and facilitated every type of event you can think of, from classes to workshops to retreats to intensives to teacher trainings to festivals to conferences, from the yoga world to the corporate world. My love of creating linear progressive systems designed to make material accessible to the masses helped me to scale AcroYoga into a global movement with millions of practitioners around the world. I've bridged cultural divides, and taught to tens of thousands of people in over 20 countries. My specialty is scaling intimacy, and I love making a crowd of 300 feel like a gathering of 30. I've worked with some of the top companies in the Bay Area including Airbnb, Google, Dropbox, and Genentech to design events and programs that engage their employees and bring their culture to life. I'm the founder and executive director of The Culture Conference, an invite only event for organizational leaders on building culture from the inside out. A collection of my best team building games and exercises can be found in the Play On Purpose video library, designed to help facilitators engage groups with confidence. I have a BFA in musical theatre and I see the world through the lens of the dramatic arc, which greatly informs my perspective on Experience Design, and taking participants on a transformative journey. I am most at home and alive when facilitating groups. 


The Value:

SMALL GROUP: The 2020 cohort is limited to 12 participants to insure an intimate group with personalized attention from myself and my assistants. It's big enough to feel like a vibrant community and small enough to have time to make meaningful connections with each person.
CUSTOMIZED PROGRAMMING: While there is a core curriculum that is consistent, I ask for feedback at the end of every session and am always tweaking the content to make it better for you.
CURATED COMMUNITY: Each individual in the group is hand-picked by me, and each participant must meet pre-requisites, and go through an application and interview process. The result is a group of generous and experienced practitioners who come from diverse backgrounds to create a rich melting pot of learning. 
MASTERMIND EXPERIENCE: I have participated in and organized a number of mastermind programs before, as well as designed certification programs and certified hundreds of teachers, so I am confident you will receive a high quality experience. My goal is to over-deliver for you!
PROXIMITY IS POWER: The curation of this high caliber group sets everyone up to reap great rewards on many levels, with a highly valuable skill set and access to new collaborations and clients. The course could quickly pay for itself from the opportunities that come through the connections in this network.
UNIQUE TRAINING: This is the only training out there of its kind. I have seen trainings that only focus on facilitation, or user experience (UX/UI) kind of programming trainings, but nothing I have found that focuses on designing human-centered transformational experiences that create connection. You can't get this education anywhere else.
SHAVE YEARS OFF OF TRIAL AND ERROR: I share all my best tools and techniques that I have learned in 20 years of full time experience design and facilitation practice. Through what you learn, you will avoid years of costly mistakes, so that you can take a quantum leap in your practice now.
OPPORTUNITY FOR MENTORSHIP: I don't take on individual coaching clients, so this is the only opportunity to receive mentorship from me as an experience designer.  My corporate clients pay $20,000 per day for experience design consulting, but in the Mastermind you get 6 months of support for half that cost. 
Investment for this cohort is $10,500.
  • Four 3 day in-person training sessions in SF Bay Area
    • Fridays + Saturdays are 10am-9pm
    • Sundays are 10am-1pm with an optional afternoon session from 2-4pm where Jenny offers one-on-one laser coaching. 
  • Comprehensive resources, including a 200+ page manual, worksheets, templates and support materials to guide your Experience Design process and practice.
  • Monthly video calls to continue to weave the web of community, share updates, and get peer coaching on the projects we are working on.
  • Check-in Buddies to help keep you on track and accountable between in-person sessions.
  • Lifetime membership to Play On Purpose, a video library of 50+ of Jenny’s best team building games and exercises.
  • Private chat group on WhatsApp to share wins and celebrations.
  • Private group on Slack to share resources, ask questions, and get advice.
  • Breakfast snacks, catered lunches and dinners on program days.
DATES FOR 2020: 
  • TBA
All in-person sessions take place in the SF Bay Area, and are full days on Friday and Saturday from 10am-9pm, with a half day on Sunday from 10am-1pm and an optional afternoon for laser coaching with Jenny from 2-4pm.
Catered meals will be provided, with snacks and refreshments throughout the day. 
Applications will be reviewed on a rolling basis, and deposits requested in order to hold your spot. You can expect a reply within one week of submitting your application. 
This training sold out last year and already has significant interest for 2020. It is filled on a first come, first served basis, so the earlier you submit your application, the better your chances.
**Please make note of the Mastermind Pre-Requisite, which is to attend the first 2 days of the Scaling Intimacy training happening January 9-10, 2020 in Berkeley, CA. You can register for the training HERE.
If you want to go fast,
go alone.
If you want to go far,
go together.
-African Proverb

Our Graduates​

Graduates of the Experience Design Mastermind will be an extended part of Jenny's Team, and will be eligible to:
  • GET REFERRALS to help you gain exposure and opportunities for your unique work 
  • ASSIST Jenny at trainings and future mastermind programs
  • FACILITATE at events as part of Jenny's team
  • APPRENTICE with Jenny in her private consulting business
Find yourself in excellent company. Graduates of the 2019 Mastermind include:
  • Directors in Learning + Development from Verizon Media
  • Executive Leadership Coaches + Culture Consultants
  • Chief Culture Officer of a private equity firm
  • Head of Global Community at Consciousness Hacking
  • Founder and Chief Experience Officer at LATE NITE ART
  • Co-Founder + Co-CEO of Adventure Architects, outdoor team building company

Check out the SCALING INTIMACY: 4 day Experience Design + Facilitation Training, which will give you the foundational methodology to create and lead high impact events for your group, team or audience. This intensive is open to beginners as well as seasoned practitioners.
The next training is January 9-12, 2020 in Berkeley, CA.

The Experience Design movement is building.

Will you be leading the way?

Frequently asked questions

Do I qualify as an experience designer?

If you are someone who regularly creates and leads events, trainings, programs, workshops, conferences, retreats or any other in-person offering in which people have a meaningful experience together, then yes, *you* are an experience designer. Since experience design is a relatively new field, many people who are doing this work don't neccessarily see themselves in this light yet. Other terms that you may use that are similar to experience designer are: facilitator, coach, consultant, trainer, event producer, event organizer, community builder/organizer, HR leader, L+D specialist...

What is a "mastermind" group exactly?

A mastermind refers to the collective wisdom that gets created when two or more minds come together, forming a third entity, a "mastermind". Mastermind groups offer a combination of training, education, brainstorming, accountability and support in a group setting to sharpen your business and personal skills. A mastermind group is like having a board of directors, a peer advisory group, and accountability buddies all rolled into one. Masterminds are initated and run by a facilitator. The facilitator provides training, consulting and coaching for the group members, as well as support with building the community, and helping members to define and acheive their goals.

What is the ROI of the cost?

This program is a significant investment and is intended for people who are focused on experience design as a career path and are willing to invest in their personal and professional development. The vast majority of the program takes place during in-person intensives, which is a higher value format than virtual calls. A coaching certification costs at least $10,000. People are willing to invest this because it is a skill they can make money from. This training will also give you concrete skills, credibility and opportunities to do this work professionally at a high level. Experience design is a skill set that is only becoming more and more valuable in the experience economy, and you will learn how to leverage these tools to build a lucrative career doing what you love. In 2013, I spent $20,000 on a 9 month mastermind program focused on entrepreneurship. It was the most money I had ever spent on anything. It was a huge leap for me financially and energetically, and it was totally worth it. I left with concrete skills that certainly made me a more seasoned business leader, but more importantly connected me with a new eschelon of peers that have become great friends, colleagues and collaborators. Very soon after the program finished, one of my colleagues invited me to teach at a corporate offsite where I made $5,000 in one weekend, already making back 1/4 of my investment. I know the cost of this program may feel like a stretch for some of you, and my belief is that the skills you learn and the connections you make from this program will lead to you re-couping the investment many times over.

Do you have payment plans?

Yes, we can create a payment plan. Upon acceptance to the Mastermind, there is an initial deposit of $3000 to hold your spot due ASAP. If possible, all additional funds are due before the start of the program. In extenuating circumstances, payment plans can be arranged to extend the timeline over a few additional months.

Have a question before you apply? Drop me a line.

Thanks! We'll get back to you within 48 hours.